Blog Archives

Overpassed

This weekend I traveled up to Traverse City to shoot a wedding and ended up also shooting with hometown model Britney Simerson.

You can’t tell from the behind the scenes video, but we were literally fighting with tourist traffic to get this beautiful shot on the overpass connecting TC State Park to TC State Beach.

Overpassed

Advertisements

Happy 4th Everyone!

Happy 4th Everyone!

I’ve been sick in bed with strep throat, but I just had to push myself out of bed today to get in one red white & blue photoshoot in for the Fourth of July. Very big thank you to Mary Plunkett for braving through my sickness with me!

I’m going to be a little MIA these next few days, I’ve got to heal up before my wedding I’m shooting this weekend! But I hope everyone has a happy and safe Fourth of July! 🇺🇸💙

Sneak Peek: Wedding of Amanda & Mitchell

This weekend I found myself traveling to Kalkaska, Michigan capturing the beautiful ceremony and reception of Amanda & Mitchell. With stunning ambient light sweeping throughout the church windows, their ceremony was truly angelic. One of my favorite images from their wedding, is this intimate moment of the bride and groom sitting in the field next to their reception. With the wind softly blowing, I quickly caught a few snaps of the couple out of focus, but truly love the way the image turned out. So many blessing to the newlyweds! 
 

Image

ImageImage

Image

ImageImage

Family Project: Building a Studio Light

While visiting Traverse City, my family all pitched in helping me build a homemade light. My mother was the architect, my brother the mathematician making sure everything was measured correct, and my father the wiring genius. It’s been awhile since we have all come together as a whole to work on one project, so it was a fun bonding experience, and the light we produced, amazing!

It doesn’t look very professional, but the images that it produces, are amazing, I am so exited to begin incorporating this into more of my daily shoots! Below is the light used in it’s first ever shoot with new model Courtney Russ last night and the outcome image!

Image
Image

 

Family Building: We were all very deep into what we were doing…

Image

Image

Midnight Shoot

I’ve never shot outside with my lighting system before, but desperate times call for desperate measures. This brilliant CMU beauty scored herself a summer internship in the Hampton’s this summer, and I just had to shoot with her before she left.

Finding myself in Mount Pleasant last night I shot Mackenzie a text asking her when her last night in town would be, when she said ‘tonight’ my stomach dropped. I was booked until 10pm, and had nowhere indoors to shoot at after that time. Having shot at the French Auditorium on campus before, I said lets meet there and hopefully the building will still be open. It was not. However, we did find some outdoor outlets outside, and set up camp outside, resulting in some amazing nighttime shots!

Thanks so much for making time for me before you left Mackenzie, especially big thank you for working with me so late at night (our shoot ended at 12:03am) and on such late notice! Hopefully, I’ll be visiting you in the Hamptons this summer for some more amazing shots! 😉

_MG_0244

Image

Image

Shooting with Senior Rep, Maria

Every Spring I launch a senior representative program in which Juniors from schools in my surrounding area have a chance to gain free senior images for themselves, and get their friends and families discounts on their photoshoot needs.

Today, I got to shoot with one of my Senior 2014 Reps, Maria from the Metro Detroit Area. Although we set out to shoot senior-ish images, we got a little sidetracked when Maria told me she was interested in starting a modeling portfolio

We had Makeup Artist Samantha Jo on set with us to add to the shoot, and between the beautiful senior, makeup and bright sunny day we were able to create some amazing looks!!
Image

Image

Are you going to be a 2014 Senior next year? Send me an email to become a Senior Rep at your school, and receive a free Senior Session, and more! mccattc@gmail.com

Shooting with Jackie & Krista

Yesterday, I got a new lens to play around with, so naturally I had to go and test it out. Those who follow my work, will recognize the blonde bombshell as Krista, but this absolutely stunning brunette, Jackie, is a new face to Summerfrost.

Lately my work has been very pageant themed, Sherri Hill Gowns, flawless hair, ect. I Put Krista in one of my own pageant gowns to shoot around in when she arrived, but when It came to jackie I was ready for a change.
Image

Beauty isn’t all about rhinestones and glitter, so Jackie and I threw together a new look. I wanted something a little more “street” something with edge and style. Seeming Jackie and I shared similar pinterests…I mean, interests… I knew her style and my style would match perfectly.
IMG_9512

Image

I absolutely love how these turned out, but if the grunge look isn’t for you, I’ll take you back to the glitter and glam of Krista… who also happens to love the grunge look, as seen here, giving love to my Gold Sneakers.

Image

[Kristas final images & more on my shoot with her to come…]

Shooting with Shaelyn

This weekend I traveled to Toledo with the beautiful model Shaelyn Lucas to compete in the Midwest Galaxy Pageant. Before taking off, Shaelyn needed a new headshot, which turned into something a little more…

These shots were taken in downtown Mount Pleasant, MI where we met up before our road trip, in a matter of 20 minutes (we were racing the sunset). At 16yo, Shae is the most versatile model I’ve ever worked with–she can look an age range of 14yo-20yo depending on the shoot, and it just amazes me.

Image
Image
+ For those who’ve been asking about the dress – It is a custom made, But we suggest looking at Sherri Hill for similar dresses.
+ Also, these shots are a little more mature for a 16yo then I would regulary shoot. They are taken with full consent of Shaelyns parents.

Shaes Pageant Headshot, that the Judges just loved.
Image

——————————–


Be sure to keep up with me in-between blog posts via Facebook or instagram! 🙂
(Shae & I)

IMG_20130406_114254

Surviving Social Media – 8 Things Every Photographer Should Consider

Image

Social Media can be a wonderful free asset when used correctly. Not only for photographers, but for most small business owners. This post however is geared specifically for photographers.

8 Tips to consider as a photographer while using social media to expand clientele. 

(1) Facebook Tagging. I could write an entire blog on Facebook advertising, but here is the most important: when you post images of clients, tag them, and tag yourself. Before I send any images to my clients via email/CD/proofing ect. I upload a proof on Facebook with my logo, AND I tag the client(s). This way the first time the image is seen, and shared is form my business page. That image, and my Facebook are now in the newsfeed of that clients friends and family. When their friends and family like or comment on the picture it will be shown in their news feeds as well. The more comments, likes, shares, tags, ect the more news feeds the image appears in without you paying anything to Facebook to promote.

Why tag yourself? When you tag yourself the connections/past clientele you already have are reminded of your photography, and that reminder can always lead to the client thinking, ‘oh, my sons second birthday is coming up, I should set up a session.’ or something along those lines. 

Same can be said with tagging on twitter, if you are shooting with a client on twitter, give them a shout out by tagging them, chances are they are so excited, they will retweet you, and then you are in their contacts twitter feed.

(2) Blogging. When I first started my photography business I never blogged. After all, my pictures told enough of the story, why would I need any words, right? Wrong! Blogging is a great way to turn online followers into clientele. It creates a virtual identity of yourself as a photographer. When you write about shoots, behind the scenes events and such, readers get to see a side of you that isn’t portrayed through your pictures.  A sense of personality is formed, making you appeal to them, as you are suddenly more relatable. Its good to show followers who you are, If something fun happened during a shoot, tell us about it–but remember to still remain professional and upbeat.

(3) Complaining – I shouldn’t have to say this one, but remember. Never, never, never complain online about your job. Yes we all get overworked, have sleepless nights editing, get clients that don’t show up to a shoot, or better yet clients that are just plain rude. Remember you are offering a service for something you ‘love’ and are ‘passionate’ about, at least thats what your bio says. 😉 Don’t send them the message that you hate your job, because you don’t (and if you do, it might be time for a career change).

(4) Videos. Behind the scenes footage/slideshows of proofs are excellent for one amazing reason on Facebook. When a video is uploaded through your business page, anyone watching that video who is not already a fan of your photography will have a semi-transparent ‘like __your business name here___ ‘ button in the top left corner of the video. People who have not already liked your page automatically know your name and can like your page directly from the video without visiting your actual page. convenience is key!

(5) Email List. Personally, I wish I would have figured this one out sooner. Email lists are such an amazing asset, every time someone emails you add them to your contacts. Not all your clients who’ve contacted you found you from the same form of communication, but they HAVE all emailed you, and its a great way to get information directly to a mass audience. I send out a whats happening/what promotions are coming up email out to clients quarterly. Big warning though do not email clients too often, as you want your emails to be friendly reminders, not spam mail!

(6) Image. – You are only as good as your worst image. No matter what site you are on, including your personal website It cannot be expressed enough: you want all of your work, to be your best work. Periodically clean your portfolio, removing images that do not represent your best work. It’s better to have a few strong images, then 100 mediocre images.

(7) Work and Promote with other businesses. Boutiques, restaurants, magazines, ect. Who you work with will depend mostly on what your main niche is in photography. If you shoot predominately babies/children, reach out to local children’s boutiques and shoot their next season of clothes. If you are wedding geared shoot cakes for a local bakery, maybe even bind a example book for them with your logo on it for them to use in store. Now when their clients look online  or in store for cakes, they are greeted not only with a wedding cake option, but also a photographer option as well. Promoting with other businesses is a very valuable asset as it brings in clientele that you didn’t have before.
(8) Petty. Im not sure why it has to be said, but in an age where we can keep track of everyone through the internet, many artist have suffered from this at some point. Stop caring what other local photographers are doing, saying, ect. ‘he/she stole my pose/lighting/concept/client ect.‘ or ‘my work is  worse/better then your work conscious battles.‘ Your business is about your work and what you put into it, not what other photographers are doing. There will always be someone out their offering services cheaper then you, and some may go to them instead, but those who want true quality images will come to you. Instead of trying to be better then a competitor, try to be better then yourself. You should continue to grow and evolve as a photographer your entire career, aim to make every image better then the image before.

Anything I missed, or have any questions? Feel free to leave me a comment below, Id love to hear your responses!