Surviving Social Media – 8 Things Every Photographer Should Consider

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Social Media can be a wonderful free asset when used correctly. Not only for photographers, but for most small business owners. This post however is geared specifically for photographers.

8 Tips to consider as a photographer while using social media to expand clientele. 

(1) Facebook Tagging. I could write an entire blog on Facebook advertising, but here is the most important: when you post images of clients, tag them, and tag yourself. Before I send any images to my clients via email/CD/proofing ect. I upload a proof on Facebook with my logo, AND I tag the client(s). This way the first time the image is seen, and shared is form my business page. That image, and my Facebook are now in the newsfeed of that clients friends and family. When their friends and family like or comment on the picture it will be shown in their news feeds as well. The more comments, likes, shares, tags, ect the more news feeds the image appears in without you paying anything to Facebook to promote.

Why tag yourself? When you tag yourself the connections/past clientele you already have are reminded of your photography, and that reminder can always lead to the client thinking, ‘oh, my sons second birthday is coming up, I should set up a session.’ or something along those lines. 

Same can be said with tagging on twitter, if you are shooting with a client on twitter, give them a shout out by tagging them, chances are they are so excited, they will retweet you, and then you are in their contacts twitter feed.

(2) Blogging. When I first started my photography business I never blogged. After all, my pictures told enough of the story, why would I need any words, right? Wrong! Blogging is a great way to turn online followers into clientele. It creates a virtual identity of yourself as a photographer. When you write about shoots, behind the scenes events and such, readers get to see a side of you that isn’t portrayed through your pictures.  A sense of personality is formed, making you appeal to them, as you are suddenly more relatable. Its good to show followers who you are, If something fun happened during a shoot, tell us about it–but remember to still remain professional and upbeat.

(3) Complaining – I shouldn’t have to say this one, but remember. Never, never, never complain online about your job. Yes we all get overworked, have sleepless nights editing, get clients that don’t show up to a shoot, or better yet clients that are just plain rude. Remember you are offering a service for something you ‘love’ and are ‘passionate’ about, at least thats what your bio says. 😉 Don’t send them the message that you hate your job, because you don’t (and if you do, it might be time for a career change).

(4) Videos. Behind the scenes footage/slideshows of proofs are excellent for one amazing reason on Facebook. When a video is uploaded through your business page, anyone watching that video who is not already a fan of your photography will have a semi-transparent ‘like __your business name here___ ‘ button in the top left corner of the video. People who have not already liked your page automatically know your name and can like your page directly from the video without visiting your actual page. convenience is key!

(5) Email List. Personally, I wish I would have figured this one out sooner. Email lists are such an amazing asset, every time someone emails you add them to your contacts. Not all your clients who’ve contacted you found you from the same form of communication, but they HAVE all emailed you, and its a great way to get information directly to a mass audience. I send out a whats happening/what promotions are coming up email out to clients quarterly. Big warning though do not email clients too often, as you want your emails to be friendly reminders, not spam mail!

(6) Image. – You are only as good as your worst image. No matter what site you are on, including your personal website It cannot be expressed enough: you want all of your work, to be your best work. Periodically clean your portfolio, removing images that do not represent your best work. It’s better to have a few strong images, then 100 mediocre images.

(7) Work and Promote with other businesses. Boutiques, restaurants, magazines, ect. Who you work with will depend mostly on what your main niche is in photography. If you shoot predominately babies/children, reach out to local children’s boutiques and shoot their next season of clothes. If you are wedding geared shoot cakes for a local bakery, maybe even bind a example book for them with your logo on it for them to use in store. Now when their clients look online  or in store for cakes, they are greeted not only with a wedding cake option, but also a photographer option as well. Promoting with other businesses is a very valuable asset as it brings in clientele that you didn’t have before.
(8) Petty. Im not sure why it has to be said, but in an age where we can keep track of everyone through the internet, many artist have suffered from this at some point. Stop caring what other local photographers are doing, saying, ect. ‘he/she stole my pose/lighting/concept/client ect.‘ or ‘my work is  worse/better then your work conscious battles.‘ Your business is about your work and what you put into it, not what other photographers are doing. There will always be someone out their offering services cheaper then you, and some may go to them instead, but those who want true quality images will come to you. Instead of trying to be better then a competitor, try to be better then yourself. You should continue to grow and evolve as a photographer your entire career, aim to make every image better then the image before.

Anything I missed, or have any questions? Feel free to leave me a comment below, Id love to hear your responses!

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About mccattc

This blog is for anyone who wishes to follow my lifes adventure. Passionate Photographer, Obsessive Fashionista, Rock Climber, Snowboarder, and Dog Lover.

Posted on January 17, 2013, in Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. 3 Comments.

  1. This is great..love it, thanks for sharing. Always happy to see when “other” photographers do well and succeed too. Some of my best friends are other photographers and I love hearing and seeing what they do too. Love reading your blog..and MAYBE this will finally get me to do one too. Smooches…Deb

  2. Terri Spaulding

    Nice job, Court! When I grow up I totally want to be like you. 🙂

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